Who is authority brands?

Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, announced today it is celebrating a record-breaking start to the year. The leading home service franchise group added 58 new franchise owners in the first quarter and expanded its presence into more than 100 territories across the United States.

What's going on at authority brands in 2024?

"The constant growth and systemwide success we have secured at Authority Brands in the first quarter has truly kicked off 2024 with a bang for our entire franchise family," said Jordan Wilson, Senior Vice President of Franchise Development at Authority Brands.

What is brand authority and brand strategy?

Brand strategy is a plan that businesses create to embed themselves in the minds of prospects and customers. It uses the above four elements to build recognition, sentiment, and preference. Brand authority, on the other hand, is about establishing that you know what you’re talking about from a place of experience and success.